SPEED

E-hailing Intermediation Platform Services

Business Proposal

Speed Luxe Sdn Bhd

2025

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Executive Summary

Business Overview

Brand Name: Speed
Company Name: Speed Luxe Sdn Bhd
Business Nature: E-hailing Intermediation Platform Services
Target Market: Major urban areas in Peninsular Malaysia
Brand Positioning: Fast, luxurious, and reliable smart mobility solutions

Speed connects passengers with certified drivers through mobile applications, providing diversified transportation services from economy to luxury tiers.

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Financial Highlights

RM 5M

Startup Capital Required

18 months

Expected Break-even Time

RM 54.646M

Three-year Net Profit

1,092.9%

Return on Investment (3 years)

Target Market Share: 1% in first year, 5% within three years

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Market Opportunity

According to Statista data, Malaysia's ride-hailing market shows significant growth potential:

Year	Market Size (RM)	Growth Rate	User Penetration
2024	2.09 billion	-	28.1%
2025	2.16 billion	3.5%	29.2%
2029	2.48 billion	3.7%	31.5%

3.5% CAGR

Compound Annual Growth Rate

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User Growth Projections

Year	Users (Million)	Market Size (RM Million)	Penetration Rate
2024	9.2	2,087.5	28.1%
2025	9.8	2,160.6	29.2%
2026	10.4	2,235.4	30.1%
2027	11.0	2,312.1	30.8%
2028	11.6	2,391.0	31.2%
2029	11.5	2,478.8	31.5%

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Competitive Advantages

Brand Differentiation: Speed emphasizes speed and luxury experience, positioning ourselves as the premium choice in the market
Technology Edge: AI-driven intelligent matching and route optimization reducing wait times and improving efficiency
Multi-tier Services: Complete service range from economy to luxury, catering to all customer segments
Localization: Deep understanding of Malaysia's multicultural needs with multilingual support
Compliant Operations: Strict adherence to government regulations for sustainable competitive advantage

Our comprehensive approach combines technology innovation with local market understanding to create a superior user experience.

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Mission & Vision

Mission

To provide fast, safe, and comfortable smart mobility experiences for Malaysian users, redefining urban transportation through technological innovation, making every journey a pleasant experience.

Vision

To become Malaysia's leading smart mobility platform by 2030, serving 5 million users and connecting 100,000 drivers, becoming users' preferred transportation partner.

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Core Values

Speed: Quick response, efficient service - Average response time 3 minutes, arrival time 6 minutes
Luxe: Premium experience, exceeding expectations - From economy to luxury options
Safety: Safety first, secure journeys - Real-time monitoring, emergency features
Innovation: Technology-driven, continuous improvement - AI optimization, smart routing
Integrity: Transparent and responsible operations - Clear pricing, ethical practices

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Governance Structure

Board Composition

Executive Directors: CEO, COO - Responsible for daily operations and strategic execution
Independent Directors: 2 industry experts - Providing external perspective and guidance
Investor Representative: 1 member - Representing stakeholder interests

Supervisory Committees

Compliance Committee: Ensuring regulatory adherence
Audit Committee: Financial oversight and risk management
Compensation Committee: Performance and reward management

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Development Roadmap - Phase 1

Establishment Period (2025-2026)

Company Registration: Complete legal entity formation and regulatory compliance
Legal Framework: Establish comprehensive legal structure and policies
Core Team Assembly: Recruit key management and technical personnel
Technology Platform Development: Build robust mobile and backend systems
Operating Licenses: Obtain all necessary permits and certifications
Test Operations: Begin pilot program with limited users and drivers

Q3 2025 - Q2 2026

Timeline

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Development Roadmap - Phase 2

Growth Period (2026-2027)

Market Expansion: Extend services to Penang and Johor Bahru markets
Driver Network: Scale driver network to 5,000 active drivers
User Base Growth: Achieve 500,000+ registered users
Service Enhancement: Introduction of additional value-added services
Technology Upgrade: Implement advanced AI features and optimizations

5,000

Target Drivers

500,000

Target Users

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Development Roadmap - Phase 3

Expansion Period (2027-2028)

National Coverage: Expand to all major Malaysian cities
B2B Services: Develop enterprise solutions for corporate clients
Regional Expansion: Consider entry into Singapore and Brunei markets
Strategic Planning: Prepare for IPO or strategic acquisition opportunities
Platform Evolution: Introduce autonomous vehicle integration planning

Vision 2030: 5 million users, 100,000 drivers, regional presence

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Primary Market: Kuala Lumpur

Market Characteristics

Coverage Area: Kuala Lumpur and major Selangor cities
Population: 8 million people
Traffic Situation: Severe congestion, limited public transport
Economic Activity: Malaysia's business and financial center

350,000

Target Active Users (Year 3)

70%

Expected Revenue Contribution

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Secondary Markets

Penang

Coverage: George Town and surroundings
Population: 1.8 million
Characteristics: Tourism-driven, high internationalization
Target Users: 80,000 (Year 3)

Johor Bahru

Coverage: JB city and Iskandar region
Population: 1.5 million
Characteristics: Singapore proximity, business travel
Target Users: 70,000 (Year 3)

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Customer Segments - Professionals & Families

Urban Young Professionals (35%)

Age: 25-35 years
Income: RM 4,000-8,000/month
Characteristics: Efficiency-focused, quality-conscious
Needs: Quick response, reliable service
Usage: Daily commute, business meetings

Middle-High Income Families (25%)

Age: 30-45 years
Income: RM 8,000-15,000/month
Characteristics: Safety-focused, comfort priority
Needs: Family-friendly vehicles, child seats
Usage: Family outings, school runs

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Customer Segments - Young & Business

Young Consumers (25%)

Age: 18-28 years
Income: RM 2,000-4,000/month
Characteristics: Price-sensitive, tech-savvy
Needs: Affordable rates, convenient payment
Usage: Entertainment, night transport

Business Travelers & Tourists (15%)

Profile: Temporary high-value users
Expectations: Premium service quality
Needs: Airport transfers, city tours
Requirements: English communication, reliability
Value: Higher per-trip spending

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Competitive Landscape

Competitor	Market Share	Key Strengths	Main Weaknesses
Grab	>70%	Super app ecosystem, 2.9M drivers	High commission (20-30%), monopoly concerns
Bolt	10-15%	Low commission (15%), European brand	Limited coverage, technical issues
inDrive	5-10%	Bidding system, price transparency	Price instability, quality control
AirAsia MOVE	<5%	Aviation brand, points integration	Non-core business, limited drivers

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Speed's Competitive Response

Against Grab

Lower commission rate (18% vs 20-30%)
Focus on service quality over quantity
Driver satisfaction priority
Faster response times

Against Bolt

More stable technology platform
Comprehensive service range
Better localization

Against inDrive

Fixed transparent pricing
Quality assurance standards
Professional service delivery

Against AirAsia MOVE

Core business focus
Larger driver network
Technology leadership

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Speed's Differentiation

Speed Performance

Average response time: 3 minutes
Average arrival time: 6 minutes
On-time rate: 95%+
24/7 availability guaranteed

Service Excellence

Stricter driver training requirements
Higher vehicle quality standards
Multi-language customer support
Real-time quality monitoring

Technology Innovation

AI-driven route optimization
Smart demand prediction
Dynamic scheduling system
Advanced safety features

Driver Benefits

Industry-lowest 18% commission
Weekly settlement cycles
Performance incentives
Insurance coverage support

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Technology Architecture

Layer	Technology	Purpose
Frontend Mobile	React Native	Cross-platform mobile applications
Frontend Web	Vue.js + TypeScript	Management dashboard and web portal
Backend Server	Node.js + Express	API services and business logic
Database	MongoDB + Redis	Data storage and caching
Cloud Infrastructure	AWS Malaysia Region	Scalable cloud hosting
Deployment	Docker + Kubernetes	Containerized microservices

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Core Technology Components

Real-time Communication: WebSocket + Socket.io for instant updates
Map Services: Google Maps API + Waze data integration
Payment Gateway: Stripe + local e-wallet APIs (Touch'n Go, Boost)
Push Notifications: Firebase Cloud Messaging for alerts
Analytics Platform: Custom analytics + Google Analytics
Security Layer: End-to-end encryption, OAuth 2.0 authentication

System Performance: 99.9% uptime guarantee, <100ms response time